Chloe Digby - The Italian Football Traveller

Chloe Digby - The Italian Football Traveller

Share this post

Chloe Digby - The Italian Football Traveller
Chloe Digby - The Italian Football Traveller
Adam Summerton on signatures, seasickness & statistics

Adam Summerton on signatures, seasickness & statistics

Our man at BT Sport asks what makes for good football commentary?

Adam Summerton's avatar
Adam Summerton
Mar 04, 2022
∙ Paid
7

Share this post

Chloe Digby - The Italian Football Traveller
Chloe Digby - The Italian Football Traveller
Adam Summerton on signatures, seasickness & statistics
4
Share

I’ll start with a shameless name drop. I sat with James Richardson – the excellent host of Golazzo Live – ahead of going on-air last week and we got talking about what we both thought makes for good football commentary. It’s something many people will have quite strident opinions on. I’d really love to hear yours in the comments section. 

I think about that quite a lot. I believe, as a commentator, I should always be self-assessing, looking for better ways of doing things, and – perhaps most pertinently here – being prepared to look for ways of incorporating new sources of information into a broadcast. 

In my opinion, fundamental to good commentary is something that also applies to journalism. Try to tell people something they didn’t already know. I started out in broadcasting as a journalist, and those principles have always stayed with me. 

Lazio – Udinese, Beto: “Il secondo gol di oggi il migliore che ho fatto” |  Triveneto Goal

I guess I really like to think someone watching would smile, raise an eye-brow, or say words to the effect of “that’s interesting, I didn’t know that.” It could perhaps be something you’ve found out about a player’s past – for example, ahead of my recent Udinese v Lazio commentary on BT Sport, I translated an Italian newspaper article on Beto, which told the story of how he grew up admiring Samuel Eto’o so much that he used to write his own name as Beto’o in his school study books, and even used Beto’o as his signature. 

Keep reading with a 7-day free trial

Subscribe to Chloe Digby - The Italian Football Traveller to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
A guest post by
Adam Summerton
Adam Summerton is a football commentator with a love of Italian football which emanates from growing up with Football Italia in the 90s - he is currently part of BT Sport's coverage of Serie A
© 2025 Chloe Digby
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share